I’m excited to announce that Maui Jim has earned the Seal of Recommendation from The Skin Cancer Foundation for all of our sunglasses! Maui Jim is one of only three sunglass manufacturers to have earned the seal, which is a symbol of safe and protective sun protection. The other sunglass brands that have been awarded the Seal are Coppertone and Coolibar Kids Sunglasses.
The Skin Cancer Foundations Seal of Recommendation is granted to sun protection products that have been reviewed by, and meet the specific criteria of, an independent Photobiology Committee (experts in the study of the interaction of ultraviolet light and the skin). In order for sunglasses to earn the Seal of Recommendation, they must filter out at least 99 percent of ultraviolet A (UVA) and ultraviolet B (UVB) radiation.
“The Seal of Recommendation is a symbol of safe and effective sun protection that is recognized by consumers worldwide” said Perry Robins, MD, President of The Skin Cancer Foundation. “One of the first programs offered by the Foundation, it quickly gained acceptance from consumers for setting the standard for effective sun protection. Maui Jim received our Seal because all of their sunglasses exceed our requirements and protect against 100 percent of UVA and UVB rays.”
This is a tremendous opportunity for Maui Jim to be directly associated with good eye & skin health and provides a platform from which we can be key contributors to the education and awareness of the public with regard to the benefits of protecting your eyes. We plan to proudly display the Seal of Recommendation in our promotional materials and will partner with the Skin Cancer Foundation to generate content aimed at improving awareness of the health risks of not protecting your eyes.